NIM Logo

Primary NIM Logo (Stacked)

The stacked version of the Nissan Intelligent Mobility logo is the primary logo.

Its tighter dimensions allow for larger usage and more versatile placement.

Secondary NIM Logo (Horizontal)

This secondary logo should only be used in exceptional cases, and only if the Primary stacked logo is not feasible (extreme horizontal formats).

Primary NIM Logo (Stacked) Clear Space

The clear space ensures the legibility and impact of the logo by isolating it from competing visual elements such as text and supporting graphics. The clear space (X) is defined for both vertical and horizontal by the cap height of “INTELLIGENT.”

This area should be considered as the absolute minimum safe distance. In most cases the logo should be given even more room to breathe.
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‍The logo’s clear space must be followed across all media and channels.

NIM Logo Versions On Graphic Colors

The NIM logo has two versions. One designed to work on light backgrounds, and one that works on dark backgrounds.

When placing on flat graphic colors, select the version that offers the most legibility.

The blue lines must always remain blue, the logo is NOT to be made monochrome.

NIM Logo Versions On Images

When placing the NIM Logo on photographic or textured backgrounds, select the version that offers the most legibility and contrast.

The blue lines must always remain blue, the logo is NOT to be made monochrome.

If the image is light in tone, the logo must be black. If the image is dark in tone, the Logo must be white.