BRAND FOUNDATIONS
NIM Tech Name
In line with the updated brand feel & look, tech name supers are pared down and simple. The tech name should be set in Nissan Brand Font Regular, in either white or black for best visibility, and placed adjacent to the NIM Graphics.
Tech names should be kept in English, except where local translations are required per naming guidelines.
Incorporating Tech Name Into TV Script
Where applicable, using the tech name as part of the talent script can help aid recall. It should be used naturally, as part of the holistic storyline.
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