Digital Display

Designing For Nissan Brand Digital Display

Full bleed photography within the digital space allows for greater creative freedom and opportunities. Creative should be reductive and focused on one clear message.

‍There are two options for logo placement and sizing:

Primary placement places focus on the heroic car image and headline, followed by the logo and a call to action (where applicable).

‍Secondary placement places focus on a larger centered logo, followed by the heroic car image and headline and a call to action (where applicable).
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Brand Logo Placement & Sizing For Digital Display

For full details on sizing & placement of the Brand Logo, along with hierarchy of elements on Digital Display assets, please view the extended Digital Display Guidelines here.

Nissan Brand Wordmark Usage

The wordmark should only be used when the banner size has any dimension smaller than 70px.

Always allow the illustrated minimum clear space around the Nissan Brand Wordmark logo to separate it from other elements.

Minimum Wordmark Logo Size
Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.

The Nissan Brand Wordmark logo should never appear smaller than 50px wide in digital media.

‍The Nissan Brand Wordmark can be centered or aligned to any corner, allowing for 1.5 cap height distance of ‘N’ in Nissan from the banner edges.

Use the Nissan Brand Wordmark when the dimension of the banner is 70px or smaller.

The Nissan Brand Wordmark should never appear smaller than 50px wide in digital media.

Brand Logo Sizing For Digital Display

Flexible Element Hierarchy

The digital element hierarchy has been developed to give regions the most flexibility based on the creative direction.

‍Primary placement places focus on the heroic car image and headline, followed by the logo and a call to action (where applicable).

‍Secondary placement places focus on a larger centered logo, followed by the heroic car image and headline, and a call to action (where applicable).
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Headline Typography Sizing

The intention behind the new brand feel and look is to reduce the number of conflicting messages/logos in order to create a more simplified, modern, dramatic, cutting-edge yet warm feel and look.

The following typography standards should be utilized in the main communication space, ensuring comprehension of the message.

Note: For Digital Display, the Nissan Illuminated 2D Logo is the default logo. The black logo shown here is for placement and sizing only.

Maximum headline size = 24pt
Standard headline size = 16pt
Minimum headline size = 12pt

NIM Logo Placement & Sizing For Digital Display

Where appropriate, the NIM Logo should be applied as a consistent branding element.

‍Size
The size of the NIM Logo is based on the height of the space between the Nissan Brand Logo serifs.

‍Placement
The primary NIM Logo can be placed in any of the four corners 20px from the edge of the asset. Do not vertically align the NIM Logo and Brand Illuminated Logo, to maintain hierarchy and balance.

‍Color
In instances where the logo is not legible in black, please use the white with blue version.

Note: For Digital Display, the Nissan Illuminated 2D logo is the default logo.

NIM Logo Placement & Sizing Guidelines

For detailed references of NIM Logo sizing & placement for Digital Display touchpoints, please view the full guidelines here.

CTA Button Specifications

Call-to-action (CTA) buttons for display use live text, scalable width and fixed height. Rollover states are provided for primary and secondary buttons.

Creating Social Profile Picture

The new Nissan Brand social profile picture was developed to allow the brand to stand out within all social media platforms.

For sizing of the social icon, build the red background image to 1080 x 1080 pixels. Then place the vector logo so there is 162.5 pixels space between the logo and the frame edge at the top and bottom, and 70.5 pixels from the 'N' of Nissan on the left and right.

Online Video Best Practice Guides

Find out how to use available brand assets for your video projects, and some additional best practice learnings to help boost your content.

‍YouTube Elements Guide
‍Online Video Best Practice Guide - Brand VI
‍Online Video Best Practice Guide - NIM Expression
‍Online Video Best Practice Guide - ABCDs of Auto