Brochure

Designing for Nissan Brand Brochures

Any all-new production of a printed brochure should adhere to the principals covered in the Nissan Brand Feel & Look.

The cover should utilize full bleed (front and back), full color imagery (not monochrome), always ensuring that the Brand Illuminated White 3D Logo and Model Name have sufficient contrast. As an option, the back cover can be used for content and information when needed because of limited pages.

Combined with the new Brand 3D Logo and Nissan Brand Light typography, cover images should help present the model in a simple modern, and dynamic way. To ensure consistency and simplicity, the Nissan Brand brochure cover backgrounds and vehicle placement must be aligned to a common horizon zone and vehicle zone shown.

Using humanity, when appropriate, only on the back cover, can add to the impact, but is not mandatory.

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Brochure Cover Elements

The Nissan Brand brochure cover should be square, and must contain these elements based on a 20x20 grid:

• Brand Illuminated White 3D Logo
• Model Name (Nissan Brand Light)
• NIM Logo (back cover)
• NIM Signature copy (back cover, Nissan Brand Regular)

The Brand Illuminated White 3D Logo is centered on the front cover. Placed 1½ grid units from the top edge.

The Model Name sits at the baseline of 7 grid units from the top edge.

The NIM Logo is top aligned to Nissan in the White 3D Logo. NIM Signature copy aligns to the top of the NIM Logo.

Note: For all Brochures, the Nissan Illuminated 3D logo is the default logo. The black logo shown here is for placement and sizing only.

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Cover Vehicle Placement & Backgrounds

Backgrounds must be graphic and very simple. Tones behind the badge and model name must allow for easy readability (very limited texture and contrast).

Backgrounds should be basically singular in tone, with very little complexity, but with a clear horizon line that can be positioned as shown.

Vehicle angles are flexible, but must fit within the vehicle zone and align with the horizon zone. Hero angles can be action or static.

For rural locations, backgrounds should be primarily sky and limited distant environment.

Foregrounds can have more interest, with texture, strong cast shadows and can also reflect action (dust, sand, snow etc.).

For urban scenes, backgrounds must be relatively flat or textural, with minimal complexity or dimension, as in architectural walls or shapes, placed perpendicular to camera.

The new brand secondary color palette should be consulted for background imagery.

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Cover Model Name Variations

The Illuminated 3D Logo, 5 grid units wide, is placed 1.5 grid units from top edge of brochure cover.

The Model Name is sized to match the cap height of NISSAN, in the Brand Illuminated White 3D Logo. The Model Name should be set in Nissan Brand Light, open spaced and positioned at baseline, 7 grid units from the top of the brochure.

The Model Name should appear 90% black on light backgrounds, and white on dark backgrounds.

Model Year use is optional.

Point sizes are based on standard brochure size (8.66 inches/21.99 cm square). For oversized brochures apply proportional sizes.

Note: Vehicle Emblem Logo should no longer be used on brochure covers.

Nissan, as a part of the model name, should also no longer be used on the brochure cover.

Note: For all Brochures, the Nissan Illuminated 3D logo is the default logo. The black logo shown here is for placement and sizing only.

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NIM Logo Placement & Sizing for Brochures

The NIM Primary Logo should be placed in the upper corner on pages where NIM technologies are mentioned and shown.

The Logo should be 1 grid unit tall, and be positioned 1 grid unit from top and side edges.

Adequate readability and contrast of the logo over the background image is essential.

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Back Cover NIM Signature Sizing & Placement

The NIM Logo should be placed on the back cover in a lock-up with the NIM Signature copy.

Copy should be positioned to the right of the NIM Logo as shown. If the back cover requires content and information, the NIM Signature can be moved to the inside back cover.

The NIM Logo should top align with NISSAN in the Illuminated 3D Logo on the front cover. The NIM Logo should be placed 1.5 grid units from left edge of brochure.

Point sizes are based on standard brochure size (8.66 inches/21.99 cm square). For oversized brochures apply proportional sizes.

New signature copy:
Nissan Intelligent Mobility moves you one step ahead. In cars that feel like an extension of you, helping you see more and sense more, reacting with you, and sometimes even for you. Nissan Intelligent Mobility is about a better future - moving us to a world that’s safer, more sustainable and exciting.

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Internal Spread Design

The brochure internal pages will embrace the feel and look of the Nissan brand.

Clean, simple, modern and graphic, the internal pages should include full bleed beauty shots as well as information pages that include white space that highlights deeper information or graphics. It is the mix of full bleed spreads and information spreads with white space that create interesting pacing and flow.

Humanity should be used with purpose only, to reinforce positioning, or to demonstrate features and functions. “Implied” humanity is also useful to create warmth and interest (props) without actual talent in the shot.

Headlines should use Nissan Brand font Light.

Body copy should use Nissan Brand font Regular.

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Introduction Spread

This spread should show a hero angle of the vehicle in a scene that helps to position it, through the lens of the Nissan Brand. Copy should be reductive, and simply position the vehicle.

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Information Spread (left)

Using white space to capture main copy points and illustrations increases readability and keeps the layout light and modern. Humanity and props support the product story being told.

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Adding White Space (right)

Using white space brightens and adds interest to information pages while keeping deeper information clear and readable.

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Pagination Mix (left)

Key beauty spreads, such as a beauty interior, should remain full bleed when possible to highlight the materials and details. Lighting should feel natural and directional.

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Using Humanity (right)

Humanity can be used to demonstrate features in an empowering and warm way, or to provide context for features.

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Telling the Product Story

The brochure should help tell the story of how Nissan vehicles move people emotionally and empower their lifestyles.

Situations that show off the vehicle and highlight features and functions in the context of lifestyle, helps the consumer to envision ownership.

With the new brand feel and look, simplicity is key. Always be mindful to reduce complexity and clutter in locations and layouts.

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Innovation & Humanity

Humanity and props add some warmth while demonstrating features and functions in a meaningful way.

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Excitement (left)

Dynamic full bleed action shots help to convey excitement.

Design that is scannable (right)

Graphics in white space can highlight key stats in a designed way.

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Transitional Approach for Existing Covers

For existing brochures that are viewable online, a transitional updated cover will be acceptable (retaining the existing background monotone imagery) until the next model year.

Please view our guide for more details.

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