Logo Film & Playful Logos

Logo Film

Nissan as a brand stands for technology that moves you. Literally and metaphorically. It brings you to life every time you drive.

We launched the new identity with a living, breathing film starring our new brand mark.

Starting with the rising sun. A symbol for Nissan and life. Dawn in the beginning, to the golden hour at the end.

The light source shifts throughout the story as we move through the different elements, each a representation of what it means to be alive. Always moving with different textures and motion.

Ending with the final reveal of the logo.

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Logo Film & Playful Logo Delivery Specs

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Logo Film & Playful Logos Application

How & Where They Can Be Used

As we continue to feature the new logo globally, Regions may choose to debut the Logo Film on highly visible local touchpoints.

If you would like to use the Logo Film and/or Playful Logos for local purposes, please notify QMA.

Examples of usage:

• Website homepage
• Social posts
• Regional events
• Regional showrooms/dealers
  

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They can not be used in VI areas.

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Playful Logos - How & Where They Can/Cannot Be Used

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Playful Logo Extension

There will be an opportunity to localize the Playful Logos with new ideas, depending on the creative.

Global Marketing (QMA) will be the only creator of Playful Logo assets.

If you want tailored playful logos for your regions:

• Submit ideas to QMA for review
• Global will consolidate all requests from the regions
• Global will investigate costs & production lead time for Region’s approval
• Please allow at least 3 months for full development

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