NIM Graphics

The Nissan Intelligent Mobility graphics use distinct designs to visualize the ways in which the technology interacts with the environment.

There is flexibility to select from two style options to best represent the different tech features in each region:

• Primary - Dynamic Lines

• Secondary - Organic Dots

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Regions may select between the different NIM Graphics styles to represent different tech. The chosen style for that tech feature must be used consistently across touchpoints to develop a distinctively recognizable visual association with the technology.

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Primary: Dynamic Lines

In line with the new brand Feel & Look, NIM Graphics should be kept clean and simple.

The movement of the Dynamic Lines graphics is bold and energizing, mimicking the movement of light traveling through space.

The graphics should be integrated into the scene effortlessly and embedded to form part of the holistic visual approach. Craft is required to ensure there is a balance between all graphic elements and assets. The vehicle should still be the main focus.

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Secondary: Organic Dots

The Organic Dots visual expression is modern and represents tech in an organic way.

It mimics the movement of data and information technology, using a mix of larger and smaller dots for added depth of field.

The graphics should be integrated into the scene effortlessly and embedded to form part of the holistic visual approach. Craft is required to ensure there is a balance between all graphic elements and assets. The vehicle should still be the main focus.

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The NIM Color Palette

Whichever NIM Graphics style is chosen, only the approved color palette should be used.

NIM color ranges between a light electric blue and bold dark blue. This range gives us the flexibility to adapt to different surfaces and times of day.

This color palette does not apply to the NIM Logo, only to new NIM Graphics developed.

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