TVC / OLV / Radio

Standard Mnemonic

The Nissan Mnemonic must be present in all new Nissan TVCs and Videos, using only the approved Standard Mnemonic file.

Music/sound used in the commercial must not extend through the sound design mnemonic — no exceptions.

The audio levels of the mnemonic must at least match the levels of the overall film, not softer. Raise sound levels as needed (suggested at least +8dB above overall film levels). The sound of the entire mnemonic must be audible
through to the end.

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TVC Mnemonic

The New Nissan Mnemonic includes an opening and closing sequence.

The opening, an additional branding device, embeds the new logo in the first 0.5 seconds of the film/video. Use of this opening mnemonic is
compulsory in all films longer than 15 seconds — no exceptions.

The closing, at the end of all films, embeds the new logo into the final frame of the film, animating into the final Nissan Mnemonic. Total duration 2.5 seconds.

Total duration: 2.5 seconds.

• For films longer than 15 seconds, BOTH opening and closing mnemonics are mandatory.
• For films 15 seconds or less, the opening mnemonic is optional, but closing mnemonic is mandatory.

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Opening Mnemonic sequence

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Closing Mnemonic sequence

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Online Video Mnemonic

There are three available sizes of Nissan Mnemonic: the standard 16:9 for YouTube; a 1:1 layout recommended for Facebook and Instagram; and a 1:2 layout recommended for Instagram stories and Snapchat.

Digital, social and mobile should use the Nissan Mnemonic, which offers the greatest legibility and impact for the channel.

‍For video more than 6 seconds:
Both opening logo and closing 2.5-second Nissan Mnemonic are recommended for video assets that are over 6 seconds, but opening logo is optional.

For video 6 seconds or less:
Must feature the opening logo ONLY — no exceptions.

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Online Video Best Practice Guide - Brand VI

Watch this guide for details on using the Standard Mnemonic in Online Videos.

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Audio Standard Mnemonic for Radio

The 2.5-second Nissan Mnemonic audio is required on all radio spots. As with film, music/sound used in the radio spot must not extend through the sound design mnemonic — no exceptions.

The Nissan Mnemonic audio should come before the legal disclaimer so that it is tied closely with the creative idea.

The audio levels of the mnemonic must at least match the levels of the overall spot, not softer. Raise sound levels as needed (suggested at least +8dB above overall spot levels). The sound of the entire mnemonic must be audible through to the end.

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NIM Logo Usage in TV & Video

The NIM Logo should be used strategically to reinforce the presence of NIM.

Duration
When applied, the NIM Logo should appear on screen specifically on the scene where the technology is being demonstrated for 1.5 seconds.

Size
The minimum size of the NIM Logo for large screens should be no less than 200px wide. For smaller mobile screens, the minimum size of the NIM Logo should be no less than 175px wide.

Placement
In TVC and Video, the primary Logo should be placed in either four corners of the screen.

Color
In instances where the logo is not legible in black, please use the white with blue version.

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Online Video Best Practice Guide - NIM Expression

Watch this video for full details on using NIM Expression elements in Online Videos.

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